Local SEO: How To Rank Your Local Business

If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand.

Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.

local ranking factors

The above chart shows a breakdown of the weighting of various ranking factors within local SEO campaigns. One of the things to note here is that whilst there are a few slightly different factors compared to the usual SEO campaign (i.e. External Loc. Signals and My Business Signals), links and on-page SEO factors still play a huge part. The only difference is that the type of links you’ll want to focus on will be a lot different.

I’m going to talk you through some of the techniques that you can implement to get results from your local SEO campaigns.

First Things First

Before you go ahead and start chasing links, there’s a lot of up-front work needed on your website to ensure that you’re able to get the best possible results, especially if you want to rank within the local pack listings (see below):

To rank within the above types of listings, you’ll rely less on the link building side of things, and more on local NAP citations, local reviews and My Business signals.

Google My Business


If you haven’t already, you’ll need to claim your Google My Business page.

I’m not going to go into all the details of setting it up because there are tons of articles that explain this process, like this one or this one.

All you need to know is that once you’ve set it up, you should include the following:

  • Add a long, unique description that’s formatted correctly and includes links.
  • Choose the correct categories for your business.
  • Upload as many photos as possible.
  • Add a local phone number to your listing.
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days (if relevant).
  • Get real reviews from customers (I’ll come onto this).
  • NAP (Name, Address, Phone Number)
  • Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).

You’ll also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.

Local On-Page SEO Factors


On-page SEO for local businesses conforms to some pretty old school SEO tactics. There’s quite a large weighting towards the on-page content in the local search listings, so it’s important that, where possible, you squeeze the most value out of your content.

Again, I’m not going to go into tons of detail on this, because you could just read this, but I’ll break it down into a few important bullet points:

  • Try to add your City/Region, plus a relevant keyword, within your landing page title tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page H1 tag.
  • Try to add your City/Region, plus a relevant keyword, within your landing page URL.
  • Try to add your City/Region, plus a relevant keyword, within your landing page content.
  • Try to add your City/Region, plus a relevant keyword, within your landing page image ALT attributes.
  • Embed a Google map with your business marker into your landing page.

Local Listings and SEO

The Role of Business Listings in Local SEO

Local business listings and citations play a vital role in reputation, rankings, and revenue. That’s why it’s critical to see the big picture of their purpose.

Online marketing: a necessity for all local businesses

Not so long ago, local business owners had a set of offline publicity options, such as paying for Yellow Pages inclusion, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still viable options in many industries. But while some offline avenues have become optional, Internet marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s akin to being “nowhere.”

How to Check Your Local Business Listings

Before considering your business listing landscape, it’s helpful to see how your business listings already appear across the internet, and how accurate they are. Fortunately, we’ve built a free tool that can check all the important business listings and citations. If you find any that are missing or inaccurate, you can start with these.

Add your business to local directories.

Add your business to Nagpur.One Today

Comments

  • Susannah
    March 29, 2021 at 11:42 pm

    It’s in point of fact a nice and helpful piece of info. I’m happy that you shared this
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